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An interesting point came through on Twitter yesterday: ads for/on TV are increasingly seen only by "the olds". This is going to be a fascinating turn of the wo

by pnathan 10y ago

An interesting point came through on Twitter yesterday: ads for/on TV are increasingly seen only by "the olds". This is going to be a fascinating turn of the worm as cord-based TV implodes further.

officemonkey 10y ago
I've cut the cord 10 years ago, and (because I don't watch any sports) I _seldom_ watch live TV (Oscars, New Year's Eve, Thanksgiving Day Parade are some notable exceptions.) My son (who never had broadcast TV) learned how to push the "skip ad" button on Youtube years before he could read.
- _rpd 10y ago
  Same here. I think the only time my son sees traditional advertising is at a movie theater. However, I have noticed more "native advertising" in his favorite youtube channels.
- loeg 10y ago
  We get sports on the antenna, for free.