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The growth hacking part isn't fraud. Grocery stores demand slotting fees to get products on the shelves, so if you can get your product on the shelf by spending
by Alex3917 10y ago
The growth hacking part isn't fraud. Grocery stores demand slotting fees to get products on the shelves, so if you can get your product on the shelf by spending less money on secret purchases than you otherwise would on slotting fees then that's just smart business.
Representing these purchases as legitimate sales to investors would definitely be fraud though.
- brianwawok 10y agoIs that part allowed though? I guess it depends if the terms of the contract with the store itself prohibit the activity, as it doesn't sound to violate any obvious laws (outside of reporting it as sales).
- tedmiston 10y agoIt is allowed to some degree e.g. secret shoppers. Sometimes these programs involve being reimbursed by a third party.