Actually, we don't service the real estate industry, we're in the real estate industry. It's a long story[1] but we stumbled into the business. The main idea be

Actually, we don't service the real estate industry, we're in the real estate industry. It's a long story[1] but we stumbled into the business. The main idea behind Dane Arthur is that we need to stand out from everyone else. We built a niche real estate company/brokerage to $200M/year in sales on the back of a website and want to expand our offerings, but not our geography. And you're 100% correct about time on site. The only measure we're really interested in is converting unique users into happy clients. [1] http://davegooden.com/2013/08/our-story-10-years-of-bootstrapping/ http://davegooden.com/2013/08/our-story-10-years-of-bootstra...