> Similarly, even though you might think Google sounds like a programmer-friendly company, there are programmers and then there’s the people who are closely tie

> Similarly, even though you might think Google sounds like a programmer-friendly company, there are programmers and then there’s the people who are closely tied to 1% improvements in AdWords click-through rates. (Hint: provably worth billions of dollars.) It's hard to quantify the benefits your work brings to a company. Probably worth the effort, but for most jobs it's going to involve some time with pen and paper and some imagination regarding counterfactuals. > I recently stumbled across a web-page from the guy whose professional bio is “wrote the backend billing code that 97% of Google’s revenue passes through.” He’s now an angel investor (a polite synonym for “rich”). Wait. Yes there's a number in there but it's not one that attempts to quantify benefit. So is this guy just saying you need to quote a number (preferably high), doesn't matter what it relates to?