The technology is old and should be priced competitively by now. To just come up with random numbers for a price doesn't make much sense. With your sandwich exa

The technology is old and should be priced competitively by now. To just come up with random numbers for a price doesn't make much sense. With your sandwich example - Subway sells $4 sandwiches because they have to, and they make plenty of profit. If they tried to sell the same sandwiches for $14, nobody would buy them and they would be out of business. The same level of competition does not exist with the epipen because of poor legislation and corruption within the FDA. If significant competition existed, epipens would cost very close to $30 or however much they cost to make. There are many viable businesses operating at low margins.