It's largely down to the Advertising Standards Agency refusing to do anything about the term "unlimited". The problem is now that the term is completely meanin

It's largely down to the Advertising Standards Agency refusing to do anything about the term "unlimited". The problem is now that the term is completely meaningless. We found an Unlimited mobile data plan a few months back that had a 250mb a month 'fair usage' allowance. Total rubbish. The next thing to watch for is "fibre optic broadband". The ASA don't see any problem with Virgin Media (a cable company) advertising their service as "fibre optic", despite the fact that the last leg is actually coax. I've already had a couple of non-technical friends wonder what all the fuss is about "fibre optic", since they think they already have it.