True, and yet if you literally don't know about the huge player there's a good chance that you will forget to do something better. Or, if you accidentally do ha

True, and yet if you literally don't know about the huge player there's a good chance that you will forget to do something better. Or, if you accidentally do have some distinctive features, you will neglect to market them properly. Another way to phrase your point is: "look around the market and make sure there's a huge player whose customers you can siphon off".