One Google ad. In all seriousness, even those of us who are veteran native speakers of English (which our Shanghai-based contributor may not be) sometimes have

One Google ad. In all seriousness, even those of us who are veteran native speakers of English (which our Shanghai-based contributor may not be) sometimes have trouble with the distinction between a "startup company" and "a fun new website". Entire issues of Fast Company and Wired have been known to miss this distinction. This is a charmingly simple idea and the tool is correspondingly charming and simple. And, for the moment, blissfully free from ads. Well done.