If you look at pharma company R&D, they know where their bread is buttered: people who are at risk of death are much bigger spenders than brunettes wanting to b

If you look at pharma company R&D, they know where their bread is buttered: people who are at risk of death are much bigger spenders than brunettes wanting to be blondes. 70%+ of pharma R&D goes towards life-prolonging research.