He mentions that he is inspired by Daniel Kahnemann, who has done work in behavioral economics. He won a nobel prize in 2002 that can be seen here: http://nobel

He mentions that he is inspired by Daniel Kahnemann, who has done work in behavioral economics. He won a nobel prize in 2002 that can be seen here: http://nobelprize.org/nobel_prizes/economics/laureates/2002/kahneman-lecture.html http://nobelprize.org/nobel_prizes/economics/laureates/2002/... The lecture explains quite well what he does, and also gives a hint at what is being done in the netflix prize contest.