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That's what Google Labs was. If they had kept Google Labs and released some of these products under that brand, people might not be as worried about them killin
by croddin 10y ago
That's what Google Labs was. If they had kept Google Labs and released some of these products under that brand, people might not be as worried about them killing the full-fledged Google projects when experiments are ended.
- aji 10y agoeh, Google Labs is still very obviously Google though. the idea would be, for each new product, to create an entirely new brand with no obvious connection to Google, that Google could later bring on full time if they decide they're ready to commit for example, "Google Allo" could have just been released as "Allo", separate website and everything, and if Google feels it's working out and is the future of their messaging platform, eventually officially bring it in to the Google ecosystem. sort of like a buyout
- Pxtl 10y agoUse the Nexus brand for them. It's not like they're using that anymore.