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The Google approach would be great, if they just separated it from the Google brand. Like, when Unilever launch a new detergent, they give it a totally separat
by danohu 10y ago
The Google approach would be great, if they just separated it from the Google brand.
Like, when Unilever launch a new detergent, they give it a totally separate brand. If it fails, they drop it quietly, and if it succeeds they can roll it out worldwide.
I wish Google would do the same. Launch this as 'allo', with the fact that it's from alphabet buried in the small print. Once it's been doing well for a couple of years, they can think about pulling it into the Google brand and pushing it to every user in the world.
- paulryanrogers 10y agoWithout brand it's hard to stand out in the crowded messaging space.
- dmd 10y agoThat's precisely the point. It should compete on its own merits.
- nkozyra 10y agoTwo easy ways to stand out: 1. Brand 2. Money If they took this approach it would require a much more concerted marketing strategy.
- rubber_duck 10y agoHonestly crap like this is devaluing their brand. At this point I have 0 faith that Google will stick to any of their random products (Google Wave, Buzz, Reader, Code, Google+) and therefore I avoid using them.
- fzzzy 10y agoIt really is devaluing the brand. Bring back Google Talk.
- markab21 10y agoGoogle had corporate/cross platform messaging before it was cool. Gmail, Google Talk was a killer combo for our small teams. Dumb dumb dumb.
- degenerate 10y agoGoogle Talk was perfect. PER-FECT. Of course they killed it!
- theshrike79 10y agoThey didn't even properly kill it, they just let it slowly stagnate. Like they're doing with Hangouts now. No real new features have appeared in years.
- subliminalpanda 10y agoI really miss Google reader.
- chaoticelf13 10y agoFeedly isn't bad. I have been with them since Reader was shut down.
- doodpants 10y agoI think danohu's point was that with branding, it's hard to stand out in the crowded Google messaging space.
- Pxtl 10y agoExactly. Disney has Miramax for films that don't fit under the Disney brand. Toyota has the Scion brand for quirky, weird car designs. Google could have a brand for experimental apps that they're not sure about.
- woobar 10y agoI don't think Scion is a good example. They sold _exactly_ same cars under Toyota brand outside of NA market. The Scion brand was more about flat price and limited options. And now it is dead.
- croddin 10y agoThat's what Google Labs was. If they had kept Google Labs and released some of these products under that brand, people might not be as worried about them killing the full-fledged Google projects when experiments are ended.
- aji 10y agoeh, Google Labs is still very obviously Google though. the idea would be, for each new product, to create an entirely new brand with no obvious connection to Google, that Google could later bring on full time if they decide they're ready to commit for example, "Google Allo" could have just been released as "Allo", separate website and everything, and if Google feels it's working out and is the future of their messaging platform, eventually officially bring it in to the Google ecosystem. sort of like a buyout
- Pxtl 10y agoUse the Nexus brand for them. It's not like they're using that anymore.
- deong 10y agoHell, it might be great if they'd just actually do that part about "doubling down on the winner".
- saint_fiasco 10y agoIf they are going to launch it and hide that it's from Alphabet, why not just let non-Alphabet companies make those products and then buy the most successful one? That's what Facebook did.