If they want an instant network effect there's a really simple play...integrate it with Pokemon Go. If it's the only official IM program that'll work with/is ti

If they want an instant network effect there's a really simple play...integrate it with Pokemon Go. If it's the only official IM program that'll work with/is tightly coupled with Pokemon Go enough people will install it. Might sound silly but I think that would actually be a great play for Google.