Chat apps are like to-do apps. They’re easy to make (albeit hard to make well) and you rarely have a strong reason to choose one over another, so you’ll probabl

Chat apps are like to-do apps. They’re easy to make (albeit hard to make well) and you rarely have a strong reason to choose one over another, so you’ll probably stick with whatever you (and your friends) are already using. Besides, if I take up Allo and fall in love with it, I’ll be sad when it disappears after Google stops supporting it in a few years. These features should be integrated into Hangouts, else they’re dividing their own market. Though, ironically, if everyone with this sentiment went against their gut reaction and adopted Allo anyway, then Google would be forced to support it, as they do Gmail.