So the play store still shows this as coming soon for me. They did the same type of launch for Duo and I really don't understand what they have to gain from thi

So the play store still shows this as coming soon for me. They did the same type of launch for Duo and I really don't understand what they have to gain from this. They're making a reentry into a very populated space. Facebook messenger, whatsapp, Skype, iMessage... why would you risk the scenario where someone finds this blog post in a newsfeed, looks at the app, finds it unavailable, and never returns? It just doesn't make any sense to me. Clearly they're going to launch sometime in the next 12 hours. So the infrastructure is all in place and the final builds are made. Why not wait on the press release until it's actually available?