AMP is of most use on mobile (possibly the only place it works?) where ad blockers don't normally exist. So, they will likely have an impact there. I know tha

AMP is of most use on mobile (possibly the only place it works?) where ad blockers don't normally exist. So, they will likely have an impact there. I know that I have personally opened search results to AMP pages that I would not normally have opened because I knew the price of doing so would be small. But, then again, I know what the AMP symbol means. How this affects normal users remains to be seen. For some sites, I seek out the AMP URL explicitly. For example, adding "/amp" to the end of TechCrunch URLs change them from frustrating to usable.