There wasn't anything stopping founders from donating to charity before, or from claiming they will in the future, so what does this accomplish other than putti

There wasn't anything stopping founders from donating to charity before, or from claiming they will in the future, so what does this accomplish other than putting a procedure in place for shameless virtue signaling? Giving to charity is powerful. Talking about giving to charity or telling people you will conditionally give to charity in the future, is transparently self-serving.