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Retention is very valuable. Having a user install your app is more valuable letting him use mobile web and then be at Google's mercy to see him again. I have s
by tn13 10y ago
Retention is very valuable. Having a user install your app is more valuable letting him use mobile web and then be at Google's mercy to see him again.
I have several niche apps that are installed by only 12% of people who visit the mobile page but those 12% people generate much more revenue than the 100% of mobile web.
- Bartweiss 10y agoI don't hate the option for niche apps - I'm sure there's valuable demand from people with uncommon usage habits. But I resent try-the-app popups every time I visit a site, and I'm certainly not about to declare low clickthrough rates an industry catastrophe.
- jomamaxx 10y agoIt's important to consider then that it has nothing to do with the 'app' per say - it's the 'icon', i.e. home screen real-estate.