On the other hand, the idea that large entities should be able to get away with "small" transgressions just because it would be too costly than is worth it to p

On the other hand, the idea that large entities should be able to get away with "small" transgressions just because it would be too costly than is worth it to pursue litigation isn't exactly the best situation either. I'm not saying that's the case here, but I can definitely see people at a large company working that sort of logic into their decision-making process. If all they had to do was ignore the "small guy" and he would eventually go away (due to the cost of long-protracted legal battle against an opponent with deep pockets), then they would.