You ask how is it novel? Looking at the patent application, the "novel" part is that "conventional bags formed of [recycled] paper are made with 50% or less pos

You ask how is it novel? Looking at the patent application, the "novel" part is that "conventional bags formed of [recycled] paper are made with 50% or less post-consumer content", but claim one covers "a bag container formed of white paper with at least 60% post-consumer content". Supposedly they had to do non-obvious things (the other claims) to make a 60% bag strong enough. Also they have a drooping, thick handle of 8-stitch knitted paper to avoid a "rough, unfinished feel". On the one hand, it looks like Apple put a lot of work into this bag design and doesn't want it ripped off. On the other hand, it looks like a collection of reinforcements and features that are probably pretty obvious. (Although I don't have "ordinary skill in the art" of bag making, so who am I to say.)