Thanks for a great post Michael! Definitely agreed on Step four about setting up a constant cadence for company news and stories. In addition to the risk that y

Thanks for a great post Michael! Definitely agreed on Step four about setting up a constant cadence for company news and stories. In addition to the risk that your single, coordinated, monolithic launch could get buried by bigger stories that day, with the speed of media now, many people who would have loved to see your story simply might miss it in the feeds. P.S. Sent you an email, Michael!