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You're describing the math of A/B testing, but not the work of analyzing data to decide what experiment to do next, designing the experiment, building and integ
by robbiemitchell 10y ago
You're describing the math of A/B testing, but not the work of analyzing data to decide what experiment to do next, designing the experiment, building and integrating it, then assigning visitors to the buckets and so forth.
- btilly 10y agoThe technical end of building / integrating / assigning visitors and so on tends to be relatively simple if it is done by competent people who know how to not overcomplicate things. Coming up with ideas to test tends to be fairly easy if you've got a competent product person. Perhaps I'm biased. I've built multiple A/B testing systems for multiple companies, and know what to do. However it didn't seem hard for me the first time either.