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Getting Press for Your Startup
- hrgeek 10y agoThanks for sharing!
- venkynarayanan 10y agoIs is worth spending time on PR when you know that your customers never read tech news.
- mwseibel 10y agoYes - because investors, potential employees, potential partners read tech news
- venkynarayanan 10y agoMakes sense, thanks.
- venkynarayanan 10y agoMy customers read newspapers who do cover startups in the city, in this case would it better for me to focus more on these outlets than the typical pure tech outlets. fyi : my location is Chennai,India.
- bobbyflay 10y agoHow do you build a compelling story around the $100K MRR milestone mentioned? Why should people care?
- mwseibel 10y agoPeople care because its a pretty big early milestone for a company. Especially if it happens pretty quickly and you can talk about some customers.
- tristam15 10y agoIs there some kind of strategy do get the reporters to come to us? Instead of doing biz dev on them?
- dtran 10y agoThanks for a great post Michael! Definitely agreed on Step four about setting up a constant cadence for company news and stories. In addition to the risk that your single, coordinated, monolithic launch could get buried by bigger stories that day, with the speed of media now, many people who would have loved to see your story simply might miss it in the feeds. P.S. Sent you an email, Michael!