I think Amazon is a bit of a special case, since they use physical scale for their advantage. That's not the case for most other tech companies. Amazon is the

I think Amazon is a bit of a special case, since they use physical scale for their advantage. That's not the case for most other tech companies. Amazon is the digital equivalent of Walmart. You cannot beat them on their terrain, the only solution is to come up with an idea that customers like more, so that they'll switch even for higher prices and longer delivery.