It doesn't look silly when taken in context with the rest of their strategy of controlling the entire toolchain to maintain consistency across apps. That strate

It doesn't look silly when taken in context with the rest of their strategy of controlling the entire toolchain to maintain consistency across apps. That strategy becomes harder when everyone goes off and uses different tools. It's the same strategy that they've always used with their software/hardware combination, which has worked beautifully in the case of the mac.