I was following the .family domain, set up a calendar date for the public release, etc. Ended up learning a lot about these new private TLDs. They are control

I was following the .family domain, set up a calendar date for the public release, etc. Ended up learning a lot about these new private TLDs. They are controlled by a company, essentially, who can sell them for whatever they want and even raise prices on specific domains. ie. you can buy randomblah.family for the default $30, but for smith.family you're going to have to pay $5000 or whatever they set it at. My family name was set at $1300/year. I emailed the holders of the TLD and complained to them, seeing as it's not my fault I was born with a semi-common last name. Eventually, after the domain didn't sell, they emailed me offering to sell it at a one-time $1300 price but the renewal would be $30/year, forever. Not bad, but I'm still not paying $1300. So I'm sticking with the crappy domain I currently have.