3 ms·
I think if this were true TripAdvisor would already have won. In my global travels TA has easily been the best resource for mountains of decent reviews and mean
by orthoganol 10y ago
I think if this were true TripAdvisor would already have won. In my global travels TA has easily been the best resource for mountains of decent reviews and meaningful "top lists" from people like me. It's not even close, IMO. (Although country/ city specific subreddits can be pretty good too). I also don't actually book through TA and see no need to. I just hop on Kayak, whose interface, filters, map, best prices, ease of booking is something I doubt TA could match.
- avitzurel 10y agoThis. This is why travel is an insanely hard business. I've been an engineer in the travel business for almost 6 years now and this is a behavior I see constantly (and I am not saying it's bad, don't get me wrong). Often people think that if you create just the right product you will win both the usage and the booking funnels but it's almost impossible to change the behavior of people and the psychology behind the booking. What you see is two completely separate funnels (with different users), one will use your product and one will come for 3 minutes, book and never come back again.
- cheriot 10y ago> This is why travel is an insanely hard business. Ha, yes, it seems like there's always a travel start up failing.
- cheriot 10y agoTripAdvisor has awesome coverage, but their strength is their weakness. Filtering through user reviews for a dozen sights in a major city is a shit process. And like you mention, they don't bridge the gap from exciting destination to the steps getting there.