6 ms·
It's far too early to make sweeping pronouncements on this. We still don't know about (just to name a few): * pricing models (CPM? CPC? CPA?) * rates ($30 CP
by gyardley 17y ago
It's far too early to make sweeping pronouncements on this. We still don't know about (just to name a few):
* pricing models (CPM? CPC? CPA?)
* rates ($30 CPM? $10? $2? auction-based?)
* minimums ($50K spend? $10K? no minimum self-serve?)
* brand safety (can brands control where they run?)
* ad targeting (geo? demo? contextual?)
* ad availability (does everyone who wants ads get them?)
* accessibility (can any advertiser submit and run an ad?)
While I could and would be happy to be proven wrong, assuming that every developer of every application that wants to run ads is going to automatically receive high-quality, well-designed, engaging ads from major brands is a great way to get yourself disappointed.