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I'm starting to see a pattern in startup strategy... Build a minimum viable product without accounts, management interfaces, rich text editors, etc. Market tha
by mrshoe 17y ago
I'm starting to see a pattern in startup strategy...
Build a minimum viable product without accounts, management interfaces, rich text editors, etc. Market that product based on its lack of such features ("It's so simple!"). Once you have traction, go build all those features. Market your new product based on having those features ("It's so powerful!").
- a4agarwal 17y agoYou forgot the part about "do those features better". :)
- savrajsingh 17y agoThis is Apple's strategy too, and they're not a startup. :)
- raghus 17y agoWhich kind of makes sense, doesn't it? Why build the whole thing when you're not even sure that people will care.
- u48998 17y agoActually there's a next sentence to it: when we build the bare minimum service, we'll create the "awe" effect for tech-media bloggers. They'll think we're "pretty cool". and they'll follow us even for the tinniest upgrade we make. What a joke. I can't even believe this is a story on this website as well.