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No, I think Oracle is targeting a different market because to them it is a low hanging fruit. AWS got a lot of startups and tech savvy companies (like Netflix)

No, I think Oracle is targeting a different market because to them it is a low hanging fruit. AWS got a lot of startups and tech savvy companies (like Netflix). If I were Oracle I would target existing customers, who generally are not the tech savvy darlings (think Procter & Gamble, health companies, food companies, banks...) who can now tell their board their on-site Oracle licences have been moved to the cloud. It's a market Oracle is uniquely qualified to pursue because they already have the sales operation and contacts in place. Now whether they are able to execute is why we are eating the popcorn and watching. The inside sales model is the 20th century sales model after all.

not_real_name 10y ago
...and here is how that is going to play out. We're a large public sector customer. As part of our last ELA renewal (which was an effing effing nightmare over vmware licensing) we got this crapload of Oracle cloud products that we didn't really want or need, database cloud, process cloud, integration cloud, on and on. I think there must have been a mandate from Mark Hurd to the effect that "There will be cloud products on EVERY deal." So now our rep is trying to get us to do POC's to move apps onto the cloud stuff. I bet other customers can tell similar stories. And so Oracle can show growth in their cloud business...
- luma 10y ago
  In regards to VMware licensing, allow me to expound upon a situation faced by a recent customer. Oracle allows licensing on VMware on a hypervisor level. When VMware allowed you to vMotion between hosts in a vSphere HA cluster, Oracle would require that you license all the hosts in the cluster because the Oracle VMs might land on any of those hosts in a failover situation. When cross-cluster vMotion came with 5.1, the customer was told that they must license every host attached to that vCenter instance, forcing the customer to purchase and implement another vCenter strictly for Oracle. And now, with vSphere 6, comes cross-vCenter vMotion. You can guess where that conversation with Oracle went. Customer bought an Oracle Enterprise license, which is presumably what the sales rep had in mind the whole time.
  - phonon 10y ago
    You should have had them mention Mars v. Oracle to the salespeople! http://houseofbrick.com/mars-vs-oracle/ http://houseofbrick.com/mars-vs-oracle/
cwyers 10y ago
> It's a market Oracle is uniquely qualified to pursue because they already have the sales operation and contacts in place. Microsoft has a lot of the same kind of sales operation and contacts, and they have a suite of cloud infrastructure that's on par with AWS.
ugh123 10y ago
I think thats exactly what he's saying.
derefr 10y ago
This is what IBM is doing with BlueMix. I don't see it working particularly well so far.

not_real_name 10y ago

...and here is how that is going to play out. We're a large public sector customer. As part of our last ELA renewal (which was an effing effing nightmare over vmware licensing) we got this crapload of Oracle cloud products that we didn't really want or need, database cloud, process cloud, integration cloud, on and on. I think there must have been a mandate from Mark Hurd to the effect that "There will be cloud products on EVERY deal." So now our rep is trying to get us to do POC's to move apps onto the cloud stuff. I bet other customers can tell similar stories. And so Oracle can show growth in their cloud business...

luma 10y ago
In regards to VMware licensing, allow me to expound upon a situation faced by a recent customer. Oracle allows licensing on VMware on a hypervisor level. When VMware allowed you to vMotion between hosts in a vSphere HA cluster, Oracle would require that you license all the hosts in the cluster because the Oracle VMs might land on any of those hosts in a failover situation. When cross-cluster vMotion came with 5.1, the customer was told that they must license every host attached to that vCenter instance, forcing the customer to purchase and implement another vCenter strictly for Oracle. And now, with vSphere 6, comes cross-vCenter vMotion. You can guess where that conversation with Oracle went. Customer bought an Oracle Enterprise license, which is presumably what the sales rep had in mind the whole time.
- phonon 10y ago
  You should have had them mention Mars v. Oracle to the salespeople! http://houseofbrick.com/mars-vs-oracle/ http://houseofbrick.com/mars-vs-oracle/

cwyers 10y ago

> It's a market Oracle is uniquely qualified to pursue because they already have the sales operation and contacts in place. Microsoft has a lot of the same kind of sales operation and contacts, and they have a suite of cloud infrastructure that's on par with AWS.

ugh123 10y ago

I think thats exactly what he's saying.

derefr 10y ago

This is what IBM is doing with BlueMix. I don't see it working particularly well so far.