I wouldn't, try affiliate links instead. Two reasons I wouldn't use equity are 1. The blog owners probably want a more immediate and tangible incentive than eq

I wouldn't, try affiliate links instead. Two reasons I wouldn't use equity are 1. The blog owners probably want a more immediate and tangible incentive than equity. 2. These people will own your company. And that comes with a whole host of obligations that you as the managing owner have to them. They could make your life more difficult if they wanted to.