5 ms·

It would appear the drone is only capable of filming fit, attractive people.

by bishnu 10y ago

evan_ 10y ago
Unlike those other marketing videos that use exclusively unattractive people
- coldtea 10y ago
  In fact that would be a nice thing to champion. Unlike the trend that has most corporate ads show token ethnic people for "diversity" in numbers non representative of their percentages in the population and absolutely not representative of their corporate presence -- whereas e.g. the real Board of the company is 9 white men and an asian. Non attractive people, on the other hand, or regular people, so to speak, are the vast majority -- fat, short, too tall, too skinny, etc. So it would nice to have all ads display "attractiveness diversity". E.g. if a panel of independent "judges" deems that the people in the ad are too attractive (e.g. all model level pretty), the ad gets canned. This would help with tons of people's complexes, things like anorexia, teenage anxiety, etc.
  - tothepixel 10y ago
    Marketing is often based on aspiration. Using the most attractive people doing the most exciting things is what sells for things like this. You would be willfully throwing out ROI to promote "feelings".... Tough sell.
    - coldtea 10y ago
      >You would be wilfully throwing out ROI to promote "feelings".... Tough sell. Hence the mention of panels that can axe non conforming ads, etc. I'm not talking about voluntary adherence to those advertising principles, rather something like regulation.
      - kkarakk 10y ago
        Might as well show your gopro languishing in a desk drawer for most of the year except for those uber exciting pool/beach shots you take with it ;) marketing is aspirational, by all means include fit attractive people of all creeds and colors but the message falls flat if you try to include signal noise just for the sake of being inclusive
        coldtea 10y ago
        >But the message falls flat if you try to include signal noise just for the sake of being inclusive That would be another benefit. Less BS consumption, better trade deficit...

It would appear the drone is only capable of filming fit, attractive people.

by bishnu 10y ago

It would appear the drone is only capable of filming fit, attractive people.

evan_ 10y ago

Unlike those other marketing videos that use exclusively unattractive people

coldtea 10y ago
In fact that would be a nice thing to champion. Unlike the trend that has most corporate ads show token ethnic people for "diversity" in numbers non representative of their percentages in the population and absolutely not representative of their corporate presence -- whereas e.g. the real Board of the company is 9 white men and an asian. Non attractive people, on the other hand, or regular people, so to speak, are the vast majority -- fat, short, too tall, too skinny, etc. So it would nice to have all ads display "attractiveness diversity". E.g. if a panel of independent "judges" deems that the people in the ad are too attractive (e.g. all model level pretty), the ad gets canned. This would help with tons of people's complexes, things like anorexia, teenage anxiety, etc.
- tothepixel 10y ago
  Marketing is often based on aspiration. Using the most attractive people doing the most exciting things is what sells for things like this. You would be willfully throwing out ROI to promote "feelings".... Tough sell.
  - coldtea 10y ago
    >You would be wilfully throwing out ROI to promote "feelings".... Tough sell. Hence the mention of panels that can axe non conforming ads, etc. I'm not talking about voluntary adherence to those advertising principles, rather something like regulation.
    - kkarakk 10y ago
      Might as well show your gopro languishing in a desk drawer for most of the year except for those uber exciting pool/beach shots you take with it ;) marketing is aspirational, by all means include fit attractive people of all creeds and colors but the message falls flat if you try to include signal noise just for the sake of being inclusive
      - coldtea 10y ago
        >But the message falls flat if you try to include signal noise just for the sake of being inclusive That would be another benefit. Less BS consumption, better trade deficit...