The naming of Autopilot was likely originated by Tesla's marketing department. Just like the blog post this article critiques was likely written by content mar

The naming of Autopilot was likely originated by Tesla's marketing department. Just like the blog post this article critiques was likely written by content marketers, or even more likely, by a collaboration between top-level marketing and engineering officers. The success of the Autopilot feature is a critical aspect of Tesla's business and all communications about it certainly rises to the C-suite. Edit: the success of self-driving cars in 2016 is more about reputational and liability risk than it is about engineering effort. A self-driving car rollout effort by any company is being driven (no pun intended) by legal and marketing, not engineering.