The company I work for, and specifically the product I support, came out with modular "apps" that can be installed to enhance the functionality. This came out a

The company I work for, and specifically the product I support, came out with modular "apps" that can be installed to enhance the functionality. This came out about a year ago, and while the number of apps is pretty impressive for the niche market the product falls into, none of the apps were terribly useful or complicated. There wasn't a huge incentive to actually care about the app market, let alone download and use any of them. So leadership made the decision to dogfood our own app environment. Any new features that are not part of the core experience or modifications to existing features are now apps. And guess what? We found some limitations to our app infrastructure, corrected them, and now we have a (again, relative) ton of high quality apps. Turns out no one was making apps because the experience sucked, until the developers found that out first hand and course-corrected.