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Apple has revolutionized how we think about ads, you just don't know it yet.

30 points by cwilson 17y ago

SlyShy 17y ago
This doesn't sound like anything boutique advertising networks like The DECK (http://decknetwork.net/ http://decknetwork.net/) haven't already done.
- cwilson 17y ago
  I actually specifically mention The Deck in the article and that it's very similar. The difference? This is about to be in front of everyone who uses free apps on the app store (assuming iAd adoption is good). That's a lot of people. Essentially it has the potential to be MUCH bigger then The Deck or Fusion Ads.
  - alanthonyc 17y ago
    Can the downvoters please explain why?
    - wallflower 17y ago
      I did not downvote but The Deck is to traditional CPM advertising what a golf membership at Pine Valley is to a public course outing. The Deck is premium. To be invited to The Deck, means that you are influential in the millions.
    - cwilson 17y ago
      I'd also like to clarify that I don't think iAd is even a competitor to The Deck or Fusion. Those two services have their niche carved out and their partners are VERY happy with their relationships. I don't think either of them are going anywhere anytime soon.
padmanabhan01 17y ago
"If Apple can convince its users that it’s safe to click anything with the iAd logo they will have single handedly changed the perception users have of ads, resulting in more clicks and more money made by both Apple and developers" Makes sense.
- RyanMcGreal 17y ago
  The problem is that Apple doesn't filter apps on quality. They filter on TOS that are designed to protect their own interests.
  - stcredzero 17y ago
    It is in their interest to prevent the annoyance of their customers. If the ads are obnoxious, then this significantly degrades the UX. I've stopped using the Keeper app for precisely this reason. It was "free," but I paid in startup wait time and annoyance by the ads.
doron 17y ago
The way I primarily think about ads is through the filter of an adblocker, apple didn't convince me yet.
- shadowfox 17y ago
  I must find a way to use this statement somewhere!
martythemaniak 17y ago
Is it just me, or is iAd only for companies with reasonably deep pockets? I mean, it looks neat and all, but you actually have to spend the time designing the flow, the artwork and programming the interactivity. How many small businesses can afford to spend several grand on design on top of their campaigns?
- smackfu 17y ago
  Despite Apple's fancy demos, I wouldn't be surprised if most ads are just an image that links to a landing page. Especially since you need to write your fancy ads entirely in javascript (or maybe Objective-C?).
- georgekv 17y ago
  I smell an opportunity here.
- commieneko 17y ago
  Or you could simply buy an ad and post an animated GIF...
deleted 17y ago
[deleted]
lwhi 17y ago
"Apple has revolutionized how we think about ads, you just don't know it yet." Sounded like hyperbole. I read the article, and came to the conclusion that it is hyperbole.
- vog 17y ago
  Is there any blog headline that 1) contains the company name "Apple", and 2) is not massively exaggerated?
Qz 17y ago
"(apps are the new website after all)" Is this true, or hype?
- encoderer 17y ago
  my vote is "hype."
- axod 17y ago
  It's ridiculous hype.
gyardley 17y ago
It's far too early to make sweeping pronouncements on this. We still don't know about (just to name a few): * pricing models (CPM? CPC? CPA?) * rates ($30 CPM? $10? $2? auction-based?) * minimums ($50K spend? $10K? no minimum self-serve?) * brand safety (can brands control where they run?) * ad targeting (geo? demo? contextual?) * ad availability (does everyone who wants ads get them?) * accessibility (can any advertiser submit and run an ad?) While I could and would be happy to be proven wrong, assuming that every developer of every application that wants to run ads is going to automatically receive high-quality, well-designed, engaging ads from major brands is a great way to get yourself disappointed.
daleharvey 17y ago
pretty strange that the article doesnt mention google, since this revolution has already happened, are people scared to click google ads? their revenue suggests not. apple are just putting an ad network on a different medium
lo_fye 17y ago
Here's why I think they are a game changer: http://www.derekmartin.ca/2010/04/09/iads-are-a-game-changer/ http://www.derekmartin.ca/2010/04/09/iads-are-a-game-changer...
Pahalial 17y ago
The main conclusion seems to be that "anything with the iAd logo is safe." I find that ludicrous on its face; any malware ads or scams will simply mimic the iAd logo, much like a few less-reputable AdSense look-alikes already exist. The apps running ads from networks with such hostile ads might get pulled, but it'll simply be a game of whack-a-mole. I also don't know that advertisers will want overly iAd-branded ads, as that would risk diluting their own brand. But if it's not very overtly Apple-branded, the users won't feel any familiarity and the argument falls down again. As for Google worrying about it, right now they're probably more worried about the FTC blocking the AdMob purchase and thus blocking them from even entering the mobile advertising space to begin with.
lurkinggrue 17y ago
"Apple has revolutionized how we think about ads, you just don't know it yet." I think I hate ads in software and I am not sure if this is going to change that.
stcredzero 17y ago
If Apple can convince its users that it’s safe to click anything with the iAd logo they will have single handedly changed the perception users have of ads, resulting in more clicks and more money made by both Apple and developers. Apple could go one better and steal a play from reddit.com: Let the users vote up/down the ads! Not only would this feedback into pressure to maintain quality, relevance, and ethical practices in the ads, it would be a goldmine of realtime information usable by marketers. In addition, it would reduce the amount of effort and expense it would take for Apple to police the ads to maintain quality.

30 points by cwilson 17y ago

This doesn't sound like anything boutique advertising networks like The DECK (http://decknetwork.net/ http://decknetwork.net/) haven't already done.

cwilson 17y ago
I actually specifically mention The Deck in the article and that it's very similar. The difference? This is about to be in front of everyone who uses free apps on the app store (assuming iAd adoption is good). That's a lot of people. Essentially it has the potential to be MUCH bigger then The Deck or Fusion Ads.
- alanthonyc 17y ago
  Can the downvoters please explain why?
  - wallflower 17y ago
    I did not downvote but The Deck is to traditional CPM advertising what a golf membership at Pine Valley is to a public course outing. The Deck is premium. To be invited to The Deck, means that you are influential in the millions.
  - cwilson 17y ago
    I'd also like to clarify that I don't think iAd is even a competitor to The Deck or Fusion. Those two services have their niche carved out and their partners are VERY happy with their relationships. I don't think either of them are going anywhere anytime soon.

padmanabhan01 17y ago

"If Apple can convince its users that it’s safe to click anything with the iAd logo they will have single handedly changed the perception users have of ads, resulting in more clicks and more money made by both Apple and developers" Makes sense.

RyanMcGreal 17y ago
The problem is that Apple doesn't filter apps on quality. They filter on TOS that are designed to protect their own interests.
- stcredzero 17y ago
  It is in their interest to prevent the annoyance of their customers. If the ads are obnoxious, then this significantly degrades the UX. I've stopped using the Keeper app for precisely this reason. It was "free," but I paid in startup wait time and annoyance by the ads.

doron 17y ago

The way I primarily think about ads is through the filter of an adblocker, apple didn't convince me yet.

shadowfox 17y ago
I must find a way to use this statement somewhere!

martythemaniak 17y ago

Is it just me, or is iAd only for companies with reasonably deep pockets? I mean, it looks neat and all, but you actually have to spend the time designing the flow, the artwork and programming the interactivity. How many small businesses can afford to spend several grand on design on top of their campaigns?

smackfu 17y ago
Despite Apple's fancy demos, I wouldn't be surprised if most ads are just an image that links to a landing page. Especially since you need to write your fancy ads entirely in javascript (or maybe Objective-C?).
georgekv 17y ago
I smell an opportunity here.
commieneko 17y ago
Or you could simply buy an ad and post an animated GIF...

deleted 17y ago

[deleted]

lwhi 17y ago

"Apple has revolutionized how we think about ads, you just don't know it yet." Sounded like hyperbole. I read the article, and came to the conclusion that it is hyperbole.

vog 17y ago
Is there any blog headline that 1) contains the company name "Apple", and 2) is not massively exaggerated?

Qz 17y ago

"(apps are the new website after all)" Is this true, or hype?

encoderer 17y ago
my vote is "hype."
axod 17y ago
It's ridiculous hype.

gyardley 17y ago

It's far too early to make sweeping pronouncements on this. We still don't know about (just to name a few): * pricing models (CPM? CPC? CPA?) * rates ($30 CPM? $10? $2? auction-based?) * minimums ($50K spend? $10K? no minimum self-serve?) * brand safety (can brands control where they run?) * ad targeting (geo? demo? contextual?) * ad availability (does everyone who wants ads get them?) * accessibility (can any advertiser submit and run an ad?) While I could and would be happy to be proven wrong, assuming that every developer of every application that wants to run ads is going to automatically receive high-quality, well-designed, engaging ads from major brands is a great way to get yourself disappointed.

daleharvey 17y ago

pretty strange that the article doesnt mention google, since this revolution has already happened, are people scared to click google ads? their revenue suggests not. apple are just putting an ad network on a different medium

lo_fye 17y ago

Here's why I think they are a game changer: http://www.derekmartin.ca/2010/04/09/iads-are-a-game-changer/ http://www.derekmartin.ca/2010/04/09/iads-are-a-game-changer...

Pahalial 17y ago

The main conclusion seems to be that "anything with the iAd logo is safe." I find that ludicrous on its face; any malware ads or scams will simply mimic the iAd logo, much like a few less-reputable AdSense look-alikes already exist. The apps running ads from networks with such hostile ads might get pulled, but it'll simply be a game of whack-a-mole. I also don't know that advertisers will want overly iAd-branded ads, as that would risk diluting their own brand. But if it's not very overtly Apple-branded, the users won't feel any familiarity and the argument falls down again. As for Google worrying about it, right now they're probably more worried about the FTC blocking the AdMob purchase and thus blocking them from even entering the mobile advertising space to begin with.

lurkinggrue 17y ago

"Apple has revolutionized how we think about ads, you just don't know it yet." I think I hate ads in software and I am not sure if this is going to change that.

stcredzero 17y ago

If Apple can convince its users that it’s safe to click anything with the iAd logo they will have single handedly changed the perception users have of ads, resulting in more clicks and more money made by both Apple and developers. Apple could go one better and steal a play from reddit.com: Let the users vote up/down the ads! Not only would this feedback into pressure to maintain quality, relevance, and ethical practices in the ads, it would be a goldmine of realtime information usable by marketers. In addition, it would reduce the amount of effort and expense it would take for Apple to police the ads to maintain quality.