I think most people read the web very different than they read scholarly papers. When I'm coming to hacker news I'm often in the mood to browse. I'm not looki

I think most people read the web very different than they read scholarly papers. When I'm coming to hacker news I'm often in the mood to browse. I'm not looking for another dense paper to read. This article could also be interpreted as advocating writing for what your user is actually doing. If they are just checking in to a social site after a long work day they probably don't want to have to think very hard about what they're reading. If you're building a tool to help someone work, then they're probably already focused on working and you could get away with more complicated language.