Apple buys generic Intel kit for their datacentres, and did this even when making their own server product. Consuming your own output isn't good for margins, a

Apple buys generic Intel kit for their datacentres, and did this even when making their own server product. Consuming your own output isn't good for margins, and like many large-scale providers, you must acknowledge vanity hardware isn't any faster than bare motherboards in a rack. The more bare-bones the better. The XServe and friends were intended for small-scale deployments. They did a few partnerships to build clusters of them for HPC but that was largely a demonstration, not a target customer base.