The costs of running even a p2p system need to come from somewhere and you need to attract the right people (hubs in the social graph lingo). The trick is incen

The costs of running even a p2p system need to come from somewhere and you need to attract the right people (hubs in the social graph lingo). The trick is incentivizing them. There are going to be adverts somewhere but the people and content producers could get a cut. Synereo has a better chance of succeeding than a wishful thinking p2p open source project because there is a source or funds that can power the network. It still has to come from ads though, unless people pay for it.