> i don't understand how apple have a reputation for good ui... They don't. Apple is the only tech company that markets their products like fashion accessories

> i don't understand how apple have a reputation for good ui... They don't. Apple is the only tech company that markets their products like fashion accessories. That's not a bad thing: in 2016 we're living squarely in the age of 'wearable computers'. The "good UI" stuff is just rationalization, however.