I seem to recall people (felt they) couldn't identify leaner bacon or some felt they were being ripped off because not enough lean, just fat. All about the time

I seem to recall people (felt they) couldn't identify leaner bacon or some felt they were being ripped off because not enough lean, just fat. All about the time, IIRC, that fat had began to be loudly vilified by the health community - butter, cheese, meats, milk, and as a whole believed fat unhealthy. That was likely perceived a hard sell to health-conscious customers, so they hid the fat.