Should I explain? Okay. Jim Sterling, a critic previously of the Escapist, had a series where he played steam games, and talked about how good or bad they were

Should I explain? Okay. Jim Sterling, a critic previously of the Escapist, had a series where he played steam games, and talked about how good or bad they were (I think he selected for bad, but if he didn't, Sturgeon's law was in full effect). One of the games he played was Digital Homocide's The Slaughering Grounds. Needless to say, it was rubbish. However, Digital Homocide decided that Jim's review was terrible and unfair, and released a video called "Reviewing the Reviewer", which was Jim's video, overlaid with sarcastic, bitter text scrolls. Jim then posted a video of himself laughing at that video, and the situation continued to increase in size until we reach today. However, in that video by Digital Homocide, amid the bitter sarcasm portraying Jim as an idiot, there was a repeated catchphrase, "Because I'm Jim motherf#%king Sterling, son," Jim thought this was hilarious, and his onscreen persona is that of an egomanic already, so it quickly became Jim's actual catchphrase. So now you know, which is half the battle.