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Look past the airpod hate train in this post and I think you'll see a valid point. Post-Jobs Apple is shifting towards being a technology fashion company. It wa

Look past the airpod hate train in this post and I think you'll see a valid point. Post-Jobs Apple is shifting towards being a technology fashion company. It was always in their DNA, but if you look at the Apple Watch as well, the trend is clear. Since fashion is practically the platonic ideal of a marketing induced want, Apple fashion products will be useful examples of marketing's power to change our behavior.

k-mcgrady 10y ago
Just by entering the Watch market you're doing fashion though. As more tech becomes 'wearable' won't all tech companies become fashion companies in some sense? Technically you could argue Google Glass was a fashion product (just not a very fashionable one).
- Balgair 10y ago
  Damn good point! I never really realized that before, but you are totally right. Watches and glasses are (maybe due to Luxotica) in the fashion category, you can't hide them in a pocket like you can with a phone. You want to show them off. Other items include bracelets, earrings, teeth/braces, anklets/armlets, and rings. Many of these are female specific though, at least in the US. I would not be surprised to find that these fit-bit things are aimed towards being a 'smart' replacement for bracelets, as a way to 'signal' that you are wealthy. The new earbuds for Apple may be a foray into replacing earrings with 'smart' earrings. The next things to look out for are then 'smart' versions of rings, anklets, and (somehow) braces, though I imagine only the braces for Asian countries where braces are seen as a luxury good and not a medical one. Other far-future things would then be hand-bags, clutches, wallets or belts, shoes, and dresses, possibly even 'smart' make-up like lipsticks and mascara holders. Basically, Apple is maybe deciding to become a techy fashion and signaling mechanism for wealthy and upper middle class people. The price is very high, but the quality is also very good too, though maybe not enough for the price. If this is true, expect more things that are 'exclusive' and tied towards appearance.

k-mcgrady 10y ago

Just by entering the Watch market you're doing fashion though. As more tech becomes 'wearable' won't all tech companies become fashion companies in some sense? Technically you could argue Google Glass was a fashion product (just not a very fashionable one).

Balgair 10y ago
Damn good point! I never really realized that before, but you are totally right. Watches and glasses are (maybe due to Luxotica) in the fashion category, you can't hide them in a pocket like you can with a phone. You want to show them off. Other items include bracelets, earrings, teeth/braces, anklets/armlets, and rings. Many of these are female specific though, at least in the US. I would not be surprised to find that these fit-bit things are aimed towards being a 'smart' replacement for bracelets, as a way to 'signal' that you are wealthy. The new earbuds for Apple may be a foray into replacing earrings with 'smart' earrings. The next things to look out for are then 'smart' versions of rings, anklets, and (somehow) braces, though I imagine only the braces for Asian countries where braces are seen as a luxury good and not a medical one. Other far-future things would then be hand-bags, clutches, wallets or belts, shoes, and dresses, possibly even 'smart' make-up like lipsticks and mascara holders. Basically, Apple is maybe deciding to become a techy fashion and signaling mechanism for wealthy and upper middle class people. The price is very high, but the quality is also very good too, though maybe not enough for the price. If this is true, expect more things that are 'exclusive' and tied towards appearance.