I'd imagine all these pro-privacy guys cheering right now, shouting "we told you where this is going!" if only it wouldn't be so terrifying and not funny at all

I'd imagine all these pro-privacy guys cheering right now, shouting "we told you where this is going!" if only it wouldn't be so terrifying and not funny at all. First they collect your personal data to show you ads, and people don't mind, because why not? Then they monopolize the market more and more, and basically all your data ends up in their hands, making them know you literally better than yourself do (as you don't normally quantify your life and are not watching over yourself really well). And people don't mind again, because "I have nothing to hide". Then they are officially profiling their clients to use the data for political purposes. First this might be ads, then some more. And people won't mind again, because it's unacceptable for USA citizen not to hate ISIS (but it doesn't really matter what is the most iconic black sheep at the moment). Then (at the moment, actually, but just in China[1] for now) the most used social network is running "citizen loyalty bonus-points" program. And people are accepting still, because it's all so cool and nice and what not. And even though it might seem terrifying to some, I don't think "the people" will ever actually regret this: the "acceptable norm" will just become narrower and narrower, and everything else will be treated as a criminal offense, a sickness that must be cured. It makes me think that this is just how life goes, the natural way an organism evolves. But the thought of it makes me feel sick anyway. [1] - https://www.youtube.com/watch?v=lHcTKWiZ8sI https://www.youtube.com/watch?v=lHcTKWiZ8sI