That's a good observation -- I wouldn't put it past them. I think the relevant psychological principle is "transfer of excitation." Apparently it's pretty obsc

That's a good observation -- I wouldn't put it past them. I think the relevant psychological principle is "transfer of excitation." Apparently it's pretty obscure, but here's an article about it: http://encyclopedia.jrank.org/articles/pages/6426/Arousal-Processes-and-Media-Effects.html http://encyclopedia.jrank.org/articles/pages/6426/Arousal-Pr...