They are trying to take over the entire publishing industry with Instant Articles. They are trying to create a mobile UI for every small business with Messenge

They are trying to take over the entire publishing industry with Instant Articles. They are trying to create a mobile UI for every small business with Messenger Bots. They have added ways to send money via Facebook messenger. This is important in places like Israel, where people use Facebook as Craigslist. It's also useful as a payment method for the messenger bots. They are releasing innovative ads products such as automatic audience targeting (based on the conversion rate of various audiences, which is calculated by just including a facebook tracking pixel on your site, they will automatically target your ads towards the highest-ROI audiences).