Yeah it's kind of an empty word. As this article and many other observations show, everything is multifaceted. You have a culture like America which embraces th

Yeah it's kind of an empty word. As this article and many other observations show, everything is multifaceted. You have a culture like America which embraces the outliers at the top and elevates them often at the expense of the average person. Creatives and ambitious types are well regarded but the downside is big egos and self-absorption are chronic, along with disdain and lack of support for the poor, and these types often rise to power in government and private organizations. Or you can look at how "more equal" societies always have some element of "tall poppy syndrome," conservative cultural outlooks, conformity, blandness and bullying of those who dare to be different. There is no perfect society as some personalities will thrive in the same society that another personality will despise. I have met Scandinavian entrepreneurs who truly feel in their element in the US and have no real desire to go home (look below the surface eventually and you'll find a bit of narcissism and ego there too) and I have met Scandinavian salarymen who are seek a regular comfortable family life and eagerly seek to return home.