The fact of the matter is, this article explains why restaurants are money losing. It's an intrinsic good to own a restaurant. You get satisfaction from simply

The fact of the matter is, this article explains why restaurants are money losing. It's an intrinsic good to own a restaurant. You get satisfaction from simply owning a restaurant, no matter if you make or lose money. It feels good to treat your friends, and get preferential treatment at your own place. Making money sometimes is secondary. It's sort of like programming for the games industry. A lot of people just want to be in the games industry, cause it's "cool". That's why they accept long hours and poor pay. The ROI for a scrap metal yard or a sewage plant will always be higher than the ROI for a comparably priced restaurant.