Execution matters too. Where I work, there's a limited number of restaurants in walking distance, and a number of office parks in close proximity. A restauran

Execution matters too. Where I work, there's a limited number of restaurants in walking distance, and a number of office parks in close proximity. A restaurant recently opened up. It has good food, and initially, there were lines out the door. Unfortunately, their execution has been shoddy. Bathrooms not always stocked, not always able to give change for cash purchases, frequently get the orders wrong, slow customer throughput due to poor layout and poor planning. They're at only a handful of customers at prime lunchtime now, which is a pity since the same old restaurants have gotten beyond boring, and it's nice to walk instead of spending the entire day indoors. I guess this is a long way of saying "make sure you have good food, that sells, and make sure you can actually sell it (at a profit)".