I think you vastly overestimate how much average consumers and businesses know or care about any of those issues. Apple could release a chip that was 500% fast

I think you vastly overestimate how much average consumers and businesses know or care about any of those issues. Apple could release a chip that was 500% faster than the equivalent Intel chip while only consuming 75% of the power and it wouldn't move the needle on the distribution of Mac vs. Windows purchases. The vast majority of people and businesses who buy Windows buy in for the ecosystem and nothing else.