My co founder read the book, so I haven't picked it up. I understand that keeping things simple and easy can be really important. We have been focusing on simpl

My co founder read the book, so I haven't picked it up. I understand that keeping things simple and easy can be really important. We have been focusing on simplifying and usability for the past couple weeks, because we saw how many users were having a hard time using the site. Our usability tests have been paying off really well.